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Reading Time — Text, Image, Film

Different visual media present information to the reader's eye in different ways. Reading is a temporal process in which the spectator's physiological and cognitive activity is affected by the way the respective sign systems operate. Beyond the specificity of the different media, texts, pictorial images and motion pictures are similar in offering spatial information which is translated into time in the act of reading. It is shown that the activity of the reader dissolves oppositions such as seeing vs reading and space vs time. For all three media, viewing and reading, perception and decoding are complementary rather than mutually exclusive, and the spectator/reader employs both.

Key Words: media • reading • semiotics • sign • time

Time & Society, Vol. 1, No. 2, 207-222 (1992)
DOI: 10.1177/0961463X92001002005


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