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Time & Society, Vol. 16, No. 2-3, 311-332 (2007)
DOI: 10.1177/0961463X07080271

Slowness logistics

Towards a new time orientation?

Gilles Paché

Institut des Sciences de l'Entreprise et du Management (ISEM), Université Montpellier I, France, gpache{at}univ-montp1.fr

Works conducted in logistics management mostly emphasize the importance of a `time compression' strategy to develop a sustainable competitive advantage. At the level of the design, manufacturing or distribution of products to consumers, high-speed orientation is now considered to be a universal source of performance. Drawing from current developments in the French food retailing industry, the paper points to a possible alternative path based on `slowness' logistics. This new time orientation is set in a context of the `theatricalization of low prices' adopted by an increasing number of large retailers.

Key Words: logistics • management • price policy • slowness • time-based strategy


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