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AIDSTimes: representing AIDS in an age of anxiety

Leeds Metropolitan University, UK

A key aspect of the medical definition of AIDS was its temporal element. In dominant accounts of the condition the structures of understanding are predicated upon the development over time of symptoms, knowledge and discovery. Time plays a central part in the cultural representations of health and disease. This has an impact on questions of agency, self-activity and potential futures. At a particularly anxious moment for British state health education, different temporal structures were employed in HIV/AIDS health education to attempt to maintain the hegemonic views on sexual behaviour in the light of the condition.

Key Words: AIDS • health advertising • representation • time

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